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Voice of the Shopper to Create Winning Retail Strategies

Winning with Your Shoppers & Retail Partners by Segmenting Shopper Opportunities
The Coca-Cola Company

Next Generation Category Management Partnerships: Insights + Collaboration = Powerful Results
Chiquita Brands North America

Redesigning the Store Based Around the End Users
Coty, Inc.

What Shoppers Say – And What They Actually Do: Exploring the Gaps and Their Implications for Category Management
Perception Research Services

Spark Attention & Action: Rethink How to Deliver Insights to Retailers
The Hershey Company

From Insights Integration to Category Activation
Dreyer’s Grand Ice Cream

Kellogg’s Grows New Decision Trees
Kellogg’s

Effectively Linking Category Management, Shopper Marketing, & Insights
Tyson Foods, Inc.