Call For Presenters
CALL FOR PRESENTATIONS
Revolutionizing the Retail Industry by Understanding Every Dimension of Your Shopper
July 14-17, 2009 ▪ Hilton Chicago ▪ Chicago, IL
Submission Deadline: Friday, December 12, 2008
[Note: Papers are accepted on a rolling basis. Due to the high volume of submissions, we suggest you fsubmit your proposal early and no later than Dec. 12, 2008.]
To submit your proposal, please email apowers@iirusa.com.
The Institute for International Research (IIR) is currently seeking corporate practitioners from within manufacturing/brands and retailers to speak at the 2009 Shopper Insights in Action Conference. Session proposals should be emailed to Amanda Powers no later than Friday, Dec. 12, 2008. (Only proposals from brands and retailers will be considered, for all other submissions please see sponsorship section below).
About the Opportunity:Shopper Insights in Action has been deemed the most notable and comprehensive global shopper conference standing out at the hallmark event for the retail industry.
This past year was the biggest and best in its history with over 500 of the world’s leading manufacturers, retailers and industry thought-leaders taking part in a dynamic three day extravaganza of networking and educational sessions. It is the most anticipated industry event of the year. Key information needed for your proposal is listed below.
The AudienceThe audience is filled mainly with brand marketers and brand researchers with titles such as: shopper marketing, merchandising, shopper insights, consumer insights, category management, trade promotions, market research, marketing activation, sales research, promotions and more. In addition, the event attracts retailers, agencies and other key industry players such as data providers, consultants, research firms, etc.
Some of the notable speakers from 2008 include: (we had over 75 total speakers)
Stew Leonard, Jr., President, Stew Leonard’s
Paco Underhill, Best-Selling Author of “Why we Buy: The Science of Shopper”, Founder & CEO, Envirosell
Dan Hill, Author of “Body of Truth: Leveraging What Consumers Can’t or Won’t Say” & President, Sensory Logic, Inc.
Mike Moore, Senior Vice President, Operations, Wal-Mart
George Wishart, Global Managing Director, Nielsen In-Store
Dina Howell, Director, First Moment of Truth, Procter & Gamble
Richard Blatt, CEO, POPAI
Ricardo Solar, Director Worldwide Merchandising, Mattel, Inc.
Rick Stringer, Director of Customer Leadership Center, Crayola
Barbara Marbelt, Director, Shopper Insights, Heinz
Presentation Topic Areas - Session topics include but are not limited to:
- The Rise of Shopper Marketing: Now & in this Market?
- Finding Harmony with Segmentation: Balancing Brand Shopper Data & Retail Data Sets
- Retail Media: What’s Hot?
- How Shoppers Shop Different Channels
- Non-CPG Led Presentations
- Shopper & Consumer Trends
- Organizational Structure & Alignment
- Consumer Changing Behavior During a Down Economy
- New In-Store Technologies
- The Power of Social Media on Retail
- How to move your shopper from the shopper online and get them into the store
- How to effectively work with retail partners
- Transforming category management into a shopper-driven next generation total store solutions practice
- Getting the most out of your merchandising spend
- How today’s retailers are connecting and building lasting relationships with their shoppers
Tips/Guidelines Due to the high volume of proposals we receive, not every submission is selected. We rely heavily on three components:
- Content matching interest of audience identified through research
- Compelling topic that showcases something new and exciting. It must also how to take action and implement the findings.
- Speaker is able to provide details in the format of a case study or interactive session. This event is about sharing with members of your industry, so the speaker must be willing to showcase the “how” details.
Additional Details:
- Sessions are 45-60 minutes in length inclusive of time for Q&A.
- Commercialism and self-promotion are NOT permitted or tolerated. If this happens, you will NOT be invited to return as a speaker.
- Travel, lodging and other expenses are the responsibility of the speaker.
- Proposed speaker names, job title and company name
- Complete contact information for speaker including address, telephone and email
- Title of Presentation (one line, benefit focused)
- Short summary of content to be delivered (no more than 75 words), followed by 3 bullet points of what the audience will gain from your presentation (key audience takeaways)
- High resolution JPEG head shot photo
- Previous conference speaking opportunities for the last 3 years.
- Short bio of speaker (50-75 words)
We are always looking for forward-thinking retailers that represent any size or channel to speak on the program. If you know retailer practitioner(s) that would make great presenter(s), referrals are welcome and great appreciated. You may email apowers@iirusa.com the name, contact info or facilitate an introduction.
Thank you for your interest in Shopper Insights in Action 2009. Check back for updates on the program at www.shopperinsightsevent.com.
All the best,
Amanda Powers
Senior Conference Producer, Shopper Insights in Action 2008
Institute for International Research
212.661.3500, ext. 3018